Local SEO services are needed because the new Google search results page has changed and this has the
potential to cause local businesses to suffer if not handed correctly.
The new Google search results page for desktop has caused a bit of a stir since it rolled out in February 2016.
While once featuring three Google AdWords pay-per-click (PPC) ads at the top of the page and multiple ones down the side that
is right-hand of page, things have changed quite a bit.
They have wiped out the ads on the right-hand side and there are now four ad spots
at the top at three ad spots at the bottom of the page. In fact, Google will only show three ads at the top
it will show four unless it’s a highly-commercial inquiry, which in that case.
So the total number of possible ads in any given search has been reduced from 11 to down to 7 at the most.
Besides making the page appear a lot more basic, this has also left marketers wondering how it will affect them.
Not only does this shrink the advertising that is potential, but it also pushes
the organic results farther down the page. Therefore, search engine optimization (SEO) is
more important than ever before. Companies that want their websites to show up on the page
that is first of results will have to work a lot harder to grab
and secure one of the limited spots for long-term success.
The fact that several Google AdWords ad spots have been dropped, the fight
for the top four spaces that are available became even more important.
In order to stay ahead of the competition, businesses are now going to have to pay a lot more attention
to their paid ad campaigns to get the level of exposure they want. There is a lot less room for error than with
the previous results page layout. So you’ll have to pull out all the stops
and ensure your ads are set up correctly and targeting the right audience.
Along with that comes the potential for higher costs-per-click being that many
businesses are competing for these prime pieces of real estate.
With more competition and fewer results showing on the page, you may have to be
willing to pay a little more to be featured above your competitors.
It isn’t all bad news however, onto the shortlist, there’s more chance of consumers clicking on
the ad if you do manage to make it. This is because they now blend in a lot better with
organic search results. While they have the signature “Ad” sign next to them, at first glance they appear
as organic results, rather than paid ones.
There’s no doubt that the new page layout is going to affect businesses whether they’re using Google AdWords
or whether they’re trying to rank higher organically byway of SEO. However, it could
be used as an opportunity to improve your overall digital marketing strategy to ensure your
company receives ample exposure using various means.
Below is a summary of the variety of marketing strategies we can deliver in order to grow your business.
Further information about local SEO services can be found on Google here.
To see how we can give you help with local SEO services for your business just click here.